Global Monitor Market Returns to Growth in 2024
2024-02-17 10:09:14
Looking ahead to 2024, due to the low base period of shipments in 2023, coupled with the possibility of a slow recovery of the economy in 2024, as well as the normal PC replacement cycle of 4~5 years, so some of the PCs purchased during the epidemic will have the opportunity to be replaced in the second half of 2024 to 2025, which will further boost the global monitor shipments by 2% annually in 2024, about 128 million units.
In 2023, the three major business monitor brand vendors annual shipment decline are more than 20% 7XPesmc
From a chronological point of view, in the first half of 2022, Europe and the United States have not yet digested the demand for business orders continue to ferment, padded 2022 business brand shipments base period to 2023 business market demand is facing a significant contraction, resulting in the three major business monitor brands Dell (Dell), Hewlett-Packard (HP) and Lenovo (Lenovo) shipments were reduced by 20.4%, 20.7% and 21.4%, the rate of decline. 21.4%, a decline of more than 20%.
On the contrary, shipments of some consumer brands will grow against the trend in 2023. Among them, AOC/Philips will benefit from the hot demand in China's gaming market, with shipments increasing by 8.8% annually. Acer (acer) in 2023, the success of the first 60/75Hz products in almost no price difference in the case of a rapid increase to 100Hz, led to an annual increase in shipments of 6.7%.
2024 brand shipment target is still conservative, business brands only Lenovo relatively active 7XPesmc
TrendForce said that the 2024 monitor brand shipment plan, business and consumer brand shipment targets are still conservative, business-type Lenovo is the most active, annual shipment growth target of about 20%; consumer brands AOC /, MSI (MSI), ASUS (ASUS) and Acer, annual shipment growth target are more than 10%. On the contrary, Samsung Electronics (Electronics), LG Electronics (LG Electronics), BenQ (BenQ) 2024 shipments are set more conservatively, the focus will be on profitability and high-end product lines.
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