ADI 2024 Outlook: Enabling Industries with Digital Power
Currently, the semiconductor industry is still in a downward cycle, but thanks to new energy, automotive electronics, industrial automation and other industries continue to release demand, the industry has shown a slow recovery trend. From a more macro and long-term perspective, digital, intelligent and green to lead the global economic recovery, promote global economic and social development into a powerful momentum, semiconductor technology as a support for the development of the digital economy and the green economy as the cornerstone of the development of its long-term development prospects.
Chuanyu Zhao, Vice President of Sales, ADI China JLfesmc
For semiconductor people, new opportunities often require us to "see the knowledge in the smallest details and hear the thunder in the silent place", adhere to the key areas of industrial, automotive, energy, digital health care, etc., to explore and identify the emerging growth points in the segmentation track, and carry out closer co-operation with our customers in technological, product and market innovations, and provide more solutions. Provide more solutions.
Taking the industrial sector as an example, the fragmented nature of the market makes different segments often exhibit very different conditions, which cannot be summarised in a nutshell. For example, under the policy of intelligent manufacturing and industrial transformation and upgrading, the market demand for instrumentation is exploding; while the energy storage field is experiencing a "pain period" due to a variety of factors. We expect that the global economy will outperform expectations in 2024, and the demand for industrial semiconductors will be further released, especially those segments supported by macro policies. To this end, ADI will focus on the sensor and edge processing, industrial connectivity, predictive maintenance of three major areas, targeted to provide a series of innovative technologies, products and solutions to promote the sustainable development of the future of industry.
New energy vehicles as a strong economic growth point, has always been the focus of attention of major semiconductor manufacturers, and bears the burden of the recovery engine of the semiconductor industry. However, compared with consumer-grade chips and industrial control-grade chips, automotive-grade chips are used in harsher working conditions, with more stringent requirements on temperature, reliability, security, consistency, service life and suppliers, etc. ADI will continue to play to its advantageous position in battery management, intelligent cockpit, audio/video connectivity, automotive power supply, etc., and provide customers with high-precision, high-performance, high-reliability products and system-level solutions, as well as provide products and solutions from the beginning of product definition. solutions, and work closely with customers from the beginning of product definition to innovate and lead the market together.
Looking ahead to 2024, ADI will continue to activate edge intelligence to drive the development of digital factories, automotive and digital healthcare, etc., so that the power of digital empowers China's industries and establishes a reliable interconnection between people and the world of everything.
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